Mriya Production – Virtual production company
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What is Virtual Production?
Virtual Production (VP) is a modern approach to creating video content. Its core feature is the use of digital backgrounds and environments, allowing actors to be instantly placed into desired location while enabling real-time adjustments during filming.
Why is Virtual Production growing so rapidly?
VP significantly streamlines the production process. It eliminates the need for physical sets or green screens and allows directors to view and adjust a scene in a computer-generated environment immediately, without delaying post-production.
How does Virtual Production differ from green screen and traditional production?
VP saves both time and budget by using VR and AR technologies instead of physical sets or green screen compositing. It offers flexibility — directors can alter a scene or create entirely new backgrounds within minutes. VP also enables highly dynamic shoots, often captured simultaneously by multiple cameras.
When is Virtual Production more effective than green screen or traditional filming?
VP is ideal when time and budget for set-building or location shooting are limited, or when access to a real location is impossible. It’s also advantageous for large-scale environments that can be digitally created on demand. Unlike green screen, VP provides immediate visualization without waiting for compositing. It also immerses actors into interactive environments, making performances more authentic.
Who needs Virtual Production?
VP is suitable for professional directors, creative agencies, and anyone producing high-quality video content. It isn’t dependent on weather or location, removes the need for costly location shoots, and supports creative freedom by allowing real-time adjustments to sets and lighting.
When can’t Virtual Production be used?
VP is highly adaptable and can address almost any production challenge. In rare cases where full physical interaction with large or complex objects is required, traditional methods may be more effective. In cases of uncertainty, it’s best to consult with Mriya Production specialists, who bring extensive expertise in CGI, VFX, and custom production pipelines.
What is VR?
VR (Virtual Reality) is a technology that creates fully digital worlds or replicates real environments in virtual space. With a headset or controller, users can enter, interact with, and feel present in this immersive environment.
Where can VR be applied?
Almost anywhere: in games, education, virtual shows, concerts, theater performances, exhibitions, live events, research presentations, product showcases, and even prototyping.
Types of VR?
Non-interactive pre-rendered video — high-quality cinematic video uploaded into VR; it can be watched but not interacted with.
Interactive Real-Time — a computer-generated environment where users can move, influence events, and interact; quality depends on device performance.
AR (Augmented Reality) — blends the real world with digital elements; quality depends on the chosen device.
What is an Immersive Show?
An immersive show projects video onto large screens, surfaces, or LED displays of any configuration, blurring the line between audience and performance. Viewers can interact with actors and sets, becoming part of the experience.
Where are Immersive Shows used?
Commonly in theaters, museums, and exhibitions, and increasingly at large-scale events. They enable group viewing without special equipment, creating panoramic presence and interactivity. While offering the most powerful immersive experience, the high-resolution video required also makes this technology the most expensive.